With its innovation- and sustainability-focused production, Kardağ offers trust and comfort to everyone—from babies to adults, from pets to the world—and shapes the future with its strong brands extending from Türkiye to the global stage.

Vision

"To become a global brand of trust and quality, extending from Türkiye to the world."
While aiming to create leading brands in health, hygiene, and pet care, Kardağ operates with an environmentally conscious production approach based on R&D and innovation, aiming to achieve a leading position in the global market in the future.
 

Details of Our Vision:

  1. Making a Difference Through Production
    With our production capacity in baby diapers, adult diapers, and pet care products, we embrace the mission of “safely producing life-enhancing products.”

  2. Strong Brand Network
    Through our leading brands in their fields—Pedo, Jender, Lorina, Moly, Coverdry, and Petfor—we maintain a reliable and strong presence across all segments. We advance with the principle of “strong brands for every need and seamless supply.”

  3. Global Logistics and Export Strength
    Thanks to our logistics infrastructure, our products reach customers worldwide. We assert our presence internationally with the motto: “Our quality knows no boundaries; our products are global.”

  4. R&D and Continuous Innovation
    Under our motto, “Designing innovation, producing the future,” we continuously develop advanced formulas and superior user experiences.



 

Mission

"To bring comfort and trust to every stage of life."
Kardağ Global is dedicated to producing high-quality, innovative, and accessible products for babies, adults, and our beloved pets, offering a worldwide network of care. Through its sustainable production approach and customer-focused mindset, it aims to enhance quality of life.
 

Elements of Our Mission:

  • Extensive Service Network
    We combine comfort and trust in all products offered for babies, adults, and pets.

  • Quality and Innovation
    Whether developing products for daily use or special needs, we uphold the principle of being “high-quality, innovative, and accessible.”

  • Sustainability and Customer Focus
    In our production processes, environmental responsibility, recyclable packaging, energy efficiency, and ethical supplier relationships are prioritized; at the same time, we deliver solutions tailored to customer needs.